Designer Brands Are Only Attractive to Poor People!

Research (Epsilon and the luxury institute, 2014) has found that poor people are actually more attracted to designer brands than those who are wealthy. This may seem counterintuitive, but there are several reasons why this may be the case.

One reason is that they may see designer brands as a way to improve their social standing and to feel more connected to the upper classes. By wearing designer clothes and accessories, these individuals may feel like they are part of a more exclusive and elite group, and this can provide them with a sense of validation and acceptance.

Another reason is that poor people may see designer brands as a way to improve their self-image and confidence. By wearing designer clothes and accessories, poor individuals may feel more attractive and confident, and this can help them to feel better about themselves and their situation.

Finally, poor people may be attracted to designer brands because they see them as a way to improve their economic situation. By purchasing designer items, poor individuals may hope to gain the respect and admiration of others, and this can lead to better job opportunities and other financial benefits.

Overall, by understanding the motivations behind these individuals’ attraction to designer brands, businesses will be able to develop more effective strategies for selling these products and increasing their market share among this demographic.